Privacy Policy

Last updated: 16 August 2026

Humm respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Humm owned and operated by Ritual Blueprint Portal L.L.C. collects, uses, stores and protects personal information when you visit the Humm website, join our early-access list, subscribe to The Sunday Rhythm by Humm or contact us.

1. Who we are

Humm is the consumer-facing ritual wellness brand operated by:

Ritual Blueprint Portal L.L.C.

Limited Liability Company registered in Dubai, United Arab Emirates

Trade Licence No.: 1644889

Commercial Registration No.: 2909464

Registered office:

Office 301-Cabin 80

Al Muhairbi Building - 301

Al Garhoud, Dubai

United Arab Emirates

Ritual Blueprint Portal L.L.C. is responsible for deciding how personal information collected through the Humm website is used.

2. Information we collect

Your privacy is of the utmost importance to us. This Privacy Policy explains how Ritual Blueprint Portal L.L.C and our subsidiaries and affiliates (together, "Humm", "we" or "us") collect, use, and disclose information about you when you access or use our websites, mobile applications, and other online products and services (collectively, the “Services”), and when you contact our customer service team, engage with us on social media, or otherwise interact with us.

We may collect information when you register for an account, participate in interactive features (like submitting a meditation rating or completing a check-in), fill out a form or a survey, participate in a contest or promotion, make a purchase, communicate with us via social media sites, request customer support, or otherwise interact with us. The information you provide may include:

Personal details: your name, email address, linked social media details, and street address.
Payment details: payment information.
Views and opinions: feedback, survey responses, and other information included within your interactions with us or otherwise provided via the Services. Some users also provide information about how they are feeling in connection with providing feedback or other messages to us, but we do not infer any health-related characteristics from this information and only process it consistent with the purpose for which it was provided.
Employment information: we may also collect employment information if you sign up through one of our special initiatives.
Other Information You May Provide: password, language settings, goals, previous meditation experience, sleep habits, and moods and reflections you provide during check-ins.

We may collect information that you provide directly, including:

Your name
Your email address
Your country or location, if requested
Your early-access or newsletter preferences
Information you provide when contacting us
Your marketing and communication preferences

When you visit the website, certain technical information may be collected automatically through cookies and similar technologies. This may include:

Your IP address
Browser and device information
Approximate location
Pages visited
Time spent on the website
Referral source
Interactions with forms and website content

We do not currently collect health or wellness information.

3. How we use your information

We may use your personal information to:

Add you to the Humm early-access list
Send The Sunday Rhythm by Humm
Share product, launch and availability updates
Respond to questions or enquiries
Operate, secure and improve the website
Understand how visitors engage with our content
Measure the effectiveness of our communications
Prevent misuse, fraud or security incidents
Comply with legal and regulatory obligations

We will only send marketing communications where we have an appropriate legal basis to do so. You can unsubscribe at any time using the unsubscribe link in an email or by contacting us directly.

4. Our legal grounds for processing

Depending on your location and the circumstances, we may process your information:

With your consent
To provide information or services you have requested
To pursue our legitimate interests in operating and improving Humm
To comply with legal or regulatory obligations
To establish, exercise or defend legal rights

You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before the withdrawal.

5. Cookies and analytics

The Humm website is built and hosted using Wix. Wix and its service providers may use cookies and similar technologies to operate the website, maintain security, remember preferences and help us understand website performance.

These may include:

Essential cookies required for the website to function
Functional cookies that remember preferences
Analytics cookies that help us understand website usage
Marketing cookies used to measure or personalise campaigns

Where required by applicable law, non-essential cookies will only be activated after you provide consent through the website’s cookie banner.

You can accept, decline or manage non-essential cookies through the cookie settings available on the website.

6. When we share information

We may share personal information with trusted providers that help us operate Humm, including:

Wix and other website-hosting providers
Analytics and performance providers
Security and technical-support providers

These providers may only process information as necessary to provide their services to us and are expected to protect it appropriately.

We may also disclose information:

Where required by law or a regulatory authority
To protect our rights, users or systems
To investigate suspected fraud or security incidents
As part of a legitimate investment, merger, acquisition, sale or restructuring of the business

We do not sell personal information for monetary compensation.

7. International transfers

Ritual Blueprint Portal L.L.C. is registered in the United Arab Emirates and may use service providers located in other countries.

Your information may therefore be processed outside the country in which you live. Where required, we take reasonable steps to ensure that international transfers are subject to appropriate legal, contractual and organisational safeguards.

8. How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Newsletter and early-access information may be retained until you unsubscribe or ask us to delete it. After you unsubscribe, we may retain limited information to ensure that we respect your communication preference and meet our legal obligations.

9. Your privacy rights

Depending on the laws that apply to you, you may have the right to:

Ask what personal information we hold about you
Request a copy of your personal information
Correct inaccurate or incomplete information
Request deletion of your information
Withdraw consent
Object to or restrict certain processing
Request transfer of your information where applicable
Opt out of direct marketing
Make a complaint to the relevant data-protection authority

To exercise a privacy right, contact us at [insert privacy email].

We may need to verify your identity before completing a request. We will not discriminate against you for exercising a valid privacy right.

10. Security

We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No website, online service or transmission method is completely secure, and we cannot guarantee absolute security.

11. Children’s privacy

The current Humm website, early-access list and newsletter are intended for adults and are not directed to children under 18.

We do not knowingly collect personal information from children through this website. If you believe a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

12. Third-party links

The website may contain links to websites or services operated by other organisations.

Their privacy practices are governed by their own policies. Ritual Blueprint Portal L.L.C. is not responsible for the privacy practices, security or content of third-party websites.

13. Changes to this policy

We may update this Privacy Policy as Humm develops or when our legal, technical or business practices change.

The latest version will appear on this page with the date it was last updated. Material changes may also be communicated through the website or by email where appropriate.

14. Contact us

For privacy questions, requests or concerns, contact: